SEO for Your Company Marbella
Are you looking to generate more business for your company in Marbella? Well if your website cannot be found on the internet then you are going to have to look at employing an SEO company.
Why should my website rank in the search results?
Search engine optimisation has evolved over the past few years and, just a few years ago, it was relatively easy to rank any website for any term related to Marbella however times have changed...
In the first place there are more websites that are competing for the top search results.
If we consider the term 'property in Marbella' you can see from the screenshot below that there are 1,290,000 possible results.
This means that Google has 1,290,000 possible search results to choose from and the ones on page one represent the top 10 results out of over one million results.
Are you in the top 10 or one of the 1,289,990 also rans?
Factors That Affect an SEO Campaign
Ultimately the success or failure of an SEO campaign that is designed to rank a company on the first page of the SERPS will depend on 3 factors :
- The quality of the on-page optimisation of your website--what you say about yourself and how you say it.
- The level of competition for that particular keyword.
- The internet 'buzz' surrounding your business--what others say about you and how they say it.
Taking all of these factors into consideration and choosing from over 200 different criteria then Google as well as the other search engines such as Bing and Yahoo will decide on where to rank your website.
However we must remember one important fact—The search engines survive by delivering the most relevant results for a particular query. If they feel that you have been trying to game the system and present your business as more important than it actually is then, rather than achieving high rankings you could be relegated to the lowest results.
More importantly, with improvements in technology and their own resources they have become far better at detecting what they perceive to be manipulation.
Google on a regular basis updates the criteria it uses to rank websites, adding new criteria and modifying old. Often coming under codenames such as Panda, Penguin and Hummingbird, the results can be seen on the web when, for no apparent reason at all, a website may move down from page one to page three or more, or even move up.
If you are looking to optimize your website then you would be seriously advised to use the services of an SEO company that specialises in Marbella and are dedicated to keeping their finger on the pulse of the latest search engines changes.
If you would like more information on SEO then please do not hesitate to contact us on + 34 95 279 9370 or email is at firstname.lastname@example.org.
Some of Our Results
(results with orange markers are paid advertisements)